Accurate Product Descriptions Can Make You Money
Search Engine Optimization: The importance of using the right keywords in describing items cannot be overemphasized. Conduct researches on your larger competitors and find out what keywords they use in describing similar items. There is a high probability that shoppers are searching for products you have in stock with those words.
Branding: Names or micro-descriptions of items do not only need to be catchy and precise as much as possible to catch the attention of shoppers. Make sure the features in your micro-descriptions are visible in the product image. Your main descriptions should hold more details about the already described features and all other details of the item.
Reduce Returns: Once your customers get the grasp of what your product is really about and the specifications, they can decide on whether or not to buy it. Try as much as possible to describe items in ways that appeal to customer’s senses.
Persuasiveness: When people walk into stores, there is usually a salesman on hand to attend to their inquiries about the products. Things are different in an online store, not only can the customer not feel and physically look at the item for sale, there is no one to attend to his questions. Your description should take the role of salesman It should fully describe the item without flattery. Also avoid the usage of flattering words or expressions such as “perfect”, “high quality”.