Vacancy: Brand Content Lead

About Micserah

Micserah is a bold, modern, and unapologetically Nigerian watch brand redefining affordable luxury. Our mission is to create standout timepieces that empower a new generation to express themselves with style and confidence.

Role Overview

As the Brand Content Lead, you will be responsible for shaping how Micserah appears across all digital touchpoints. You’ll manage influencers, photographers, videographers, and graphic designers while owning the look, feel, and tone of our social media channels.

🔑 Key Responsibilities

Content Creation & Direction

- Lead the production of branded content (photo shoots, videos, product drops, BTS, etc.).

- Work closely with photographers, videographers, and designers to bring campaigns to life.

- Maintain a consistent visual and brand tone across all creative assets.

Influencer & Talent Management

- Discover and collaborate with influencers, brand ambassadors, and UGC creators.

- Negotiate deliverables, timelines, and payments.

- Track influencer performance and engagement metrics.

Social Media Management

- Manage Instagram, TikTok, and other social channels.

- Build and maintain a monthly content calendar.

- Write confident, bold, and stylish captions that match Micserah’s tone.

- Monitor analytics and adjust content strategy based on data.

Campaign Execution

- Plan and execute social campaigns for new launches and seasonal promos.

- To ensure that all campaign assets and content posts are timely.

Brand Consistency

- Be the brand gatekeeper—ensuring every post, reel, and collab reflects Micserah’s premium identity.

Requirements

- 2+ years in content marketing, social media, or creative coordination.

- Experience working with creative teams (photographers, designers, etc.).

- Strong understanding of Instagram, TikTok trends, and influencer culture.

- Eye for detail, aesthetics, and storytelling.

- Excellent communication and organization skills.

- Passion for fashion, streetwear, or luxury lifestyle brands is a big plus.

What You’ll Love

- Creative freedom to shape a fast-growing Nigerian brand.

- Collaborate with passionate creators and tastemakers.

- Be part of a small but driven team making waves in the watch industry.

- Flexible work culture and room to grow with the brand.

📩 To Apply

Send your CV, portfolio or Instagram handle, and a short note on why you vibe with Micserah to: info@micserah.com